Corporate Overview

Sara Group of Companies Business are widely diversified into Marketing of FMCG products, Luxury Items, Personal Care & Household Product, Cosmetics, Watches, Fashions & Advertising etc.

We exclusive distributors for many internationals Brand Products. We sell their brands to all relevant Retail Trade Sectors and to selected Local wholesalers.

Using a Systematic methods and Flexible structure of autonomous Sales and Marketing Business Units, we facilitate local implementation of global marketing strategies.

Application of our in-depth knowledge of the unique and rapidly expanding Middle East and Saudi Arabian market typically results in brand share growth, and product category expansion.


Sara Group of Companies are:

» Sara Corporation
» Paris Gallery
» Sara United Advertising
» Sara GMC
» Sara Regional
» Sara Emirates


OUR MISSION is to offer consumers exceptional products of the highest international quality, which contribute to an improved life-style.

We aim to provide:

» Service excellence.

» High standards of professional expertise.


» Efficient and ethical dealing in all our relationships.

» Full participation in the growth and development of the
   local economy.


Our prime OBJECTIVE, consistent with our mission and business philosophy, is to ensure long-term, profitable growth and development of the Brands that we Market.


The METHODS we apply include:

» Careful evaluation and selection of opportunities


» Focus on international products that ideally have achieved   success in at least one major world    market


» Assessment of the market potential through research using   both external and internal resources


» Adapting our organisation structure to reflect and anticipate   market changes and marketing    needs


» Setting and achieving high performance standards, based   on ambitious goals


» Ensuring that our training, motivation and reward systems   encourage over – achievement


 
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